Perspective
The website is rarely the problem.
The website was never the problem. It was the first place the problem became visible.
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Thinking
We tend to notice
what others overlook.
A few short pieces on the patterns we keep seeing in businesses. Less about what we do, more about how we look at things. Read one, and you will know quickly whether we think the way you do.
Perspective
The hidden cost of complexity
Complexity is rarely the result of one bad decision. It is the residue of a hundred good ones.
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Perspective
AI rarely replaces people
AI is far better at replacing repetitive decisions than the people who make them.
Read the perspective →Seen something you recognise?
If any of this sounds like your business, we would like to hear about it.
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